Exim Bank Organizes Product Development Workshop in Bhopal for Rural Artists
Export-Import Bank of India (Exim Bank) recently joined hands with the All India Artisans and Craft-workers Welfare Association and supported the Gond Tribal Art (GTA), a Bhopal-based promoter of folk art, to organize a product development workshop for Gond artists from Madhya Pradesh and Madhubani artists from Bihar at Gandhi Bhavan, Bhopal. The objective of the workshop was to impart new skills to these artists who have been traditionally engaged in making paintings.
Considering the demand of Indian art products in foreign markets and evolving consumer preferences, these artists were trained to develop utility products like coasters, lampshades, cushion covers, tote bags, gift boxes and a few more items of daily use, incorporating their exquisite art forms.
At the farewell session of the workshop, Ms. Deepali Agrawal, General Manager of Exim Bank, said, “Over the years, Exim Bank has organized many product development workshops targeted to increase the salability of the products manufactured by rural artisans.”