United Bank of India Launches Twitter handle @UnitedBankTweet
United Bank of India, a leading Public Sector Bank in India having its headquarter at Kolkata, has Launched Twitter handle @UnitedBankTweet with an objective to enhance engagement with the stakeholders, visibility and awareness of Banks products and services amongst the stakeholders.
The Twitter handle for the Bank is launched by Sri. Pawan Bajaj, Managing Director & CEO in presence of Sri. Ashok Kumar Pradhan, Executive Director and other Senior Executives of the Bank.
On the occasion of Launch, Sri. Bajaj has posted a Tweet on behalf of the Bank communicating that Bank is now on Twitter and the Bank will be interacting with the “UBI-WORLD” and beyond through this handle showcasing Bouquets of Products and Services, sharing Updates and addressing concern of Stakeholders, if any.
The Banking Sector is undergoing massive transformation due to digitization. Banks presence in social media platform will facilitate to connect with customers and Public at Large, especially the younger generation in a better way. Customer Service and Bonding with the customers will be leveraged which will create Customer Delight which is much sought in present business context.
Currently, the Bank is having its presence in social media platform through Facebook.