DBS bank introduces mutual funds on its platform
DBS Bank, is planning to offer its digibank customers a unique experience of investing in mutual funds with a completely paperless and ‘signatureless’ on-boarding on its mobile-only banking platform. DBS is the only bank in India to offer this first of its kind offering that does away with filing of multiple forms to start investing in mutual funds.
“With digibank, our intention has always been to be digitally embedded in our customers’ evolving financial lifecycle and offering them a differentiated customer experience,” said Shantanu Sengupta, Head – Consumer Banking, DBS Bank India. “With fast growing awareness of mutual funds and adoption of digital banking, customers are increasingly seeking to make their own investments online in a simple manner without having to depend on traditional channels. Thus, this offering makes paperless onboarding, tracking and redemption in mutual funds a reality within minutes for our digibank customers.”
The mutual fund offering on digibank comes with features that includes, instant paperless onboarding allowing investors to start investments instantly, risk profiler, a specially curated tool that helps customers assess their risk preferences and accordingly presents a set of various right risk-mapped mutual fund schemes from leading Asset Management Companies (AMCs) to choose from Invest, sell and track mutual funds and SIPs on the go.