State Bank of India is considered to be the most patriotic brand, according to a survey, followed by Tata Motors, Patanjali, Reliance Jio and BSNL. Around 16 per cent respondents ranked SBI to be the most patriotic brand overall, followed by Tata Motors and Patanjali with 8 per cent each, and Reliance Jio and BSNL with 6 per cent each, the survey conducted by UK-based online market research and data analytics firm YouGov said. In terms of sectors, the financial sector topped the chart of the most patriotic brands with two leading names -SBI and Life Insurance Corporation (LIC) – followed by auto, consumer goods, food and telecom sectors.
The survey, which covered 152 brands across 11 categories, is based on data collected online by YouGov Omnibus among 1,193 respondents in the country between August 2 and August 8 using its panel of an online representation of India. In the financial sector, SBI lead the chart with 47 per cent respondents considering it to be the most patriotic brand, followed by LIC with 16 per cent.