Chqbook appoints Sachin Arora as Chief Technology & Product Officer

Sachin Arora, Ex–Director, Amazon, joins board as Chief Technology and Product Officer announced today the appointment of Sachin Arora as the Chief Technology & Product Officer (CTPO), in charge of technology and product innovation for the startup.

This move can be considered as part of the plan to build a strong user centric platform for financial services. Having served as the CTO and Chief Customer Experience Officer at Myntra earlier for close to 5 years, Chqbook believes that Sachin is well suited for the role as scales its product and distribution reach.

“Fintech in India is in a nascent stage in transforming aspirational India’s dreams into reality. Chqbook’s unique model serves both sides of India – the urban millennial aspirational Indian seeking simplified financial products, and the over 4Mn+ urban Kirana and SME’s associated with Metro Cash and Carry India who we are now serving through the platform. I am keen to keep Chqbook’s focus on customer experience as we scale, and ensure that our curated marketplace of Short term credit products, Business loans, Personal loans, Home loans and Credit cards maximize value and help our customers fulfil their dreams ” added Sachin.

Arora, who is moving on from Amazon, is considered to be an iconic expert in the e–commerce industry and has worked in Technology and Customer Experience roles at multiple organizations including Trilogy, Myntra, Amazon and others. With his 18+ years’ experience and immense knowledge across the plethora of online platforms, Chqbook’s CEO Vipul Sharma added, “Sachin is a strong, pragmatic thought leader in the technology and product domain in the country and has seen the journey closely over the last 1 year. Sachin has proved his mettle many times in the past and Chqbook is really excited to have him on board” he exclaimed.

About Chqbook: –, is a Gurgaon based financial technology start-up that allows customers to explore, compare, book and get personal finance products such as Home loans, Personal loans and Credit cards from over 30+ Banks and NBFC’s. It also provides customized products for SME and Kirana owners and has launched Business loans and Short term credit.’s curated marketplace for financial products brings Banks, NBFC’s and other financial institutions under one roof with customized products and negotiated rates. “Chqbook was founded to ensure a seamless end-to-end experience for every customer”.